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Facebook Effect: The Inside Story of the Company That Is Connecting the World, by David Kirkpatrick
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Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale. With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.
- Sales Rank: #3537586 in Books
- Published on: 2011-02-01
- Original language: English
- Number of items: 1
- Dimensions: 7.80" h x .94" w x 4.96" l, .60 pounds
- Binding: Paperback
- 384 pages
From Publishers Weekly
There's never been a Web site like Facebook: more than 350 million people have accounts, and if the growth rate continues, by 2013 every Internet user worldwide will have his or her own page. And no one's had more access to the inner workings of the phenomenon than Kirkpatrick, a senior tech writer at Fortune magazine. Written with the full cooperation of founder Mark Zuckerberg, the book follows the company from its genesis in a Harvard dorm room through its successes over Friendster and MySpace, the expansion of the user base, and Zuckerberg's refusal to sell. The author is at his best discussing the social implications of the site, from the changing notions of privacy to why and how people use Facebook—increasingly it's to come together around a common interest or cause (the eponymous Facebook Effect). Though significantly more informative, thoughtful, and credible than Ben Mezrich's The Accidental Billionaires, it may be hamstrung by its late entry; the furor over Facebook has more or less subsided, and potential readers are more likely to be using the site than to be reading about its origins. (June)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
*Starred Review* The greatest measure of the appeal of a business narrative is its story-ability, that is, the ways in which the tale of a corporation’s ups and downs grabs its readers. Such is the case with Fortune magazine journalist Kirkpatrick’s look at Facebook and its growth. The reason? In part because its co-founder now CEO Mark Zuckerberg allowed almost unprecedented access to the author––not one but several times. The results seems to mirror Zuckerberg’s insistence on an “open and transparent” dialogue with itself and with its customers. Starting from a 2003 Harvard campus Web site created to keep track of schoolmates, Facebook has grown in less than a decade to nearly a half billion users and multimillions in revenues, a growth trajectory credited to its C-suite’s unwavering vision and its continual innovations––including News Feed, multiple applications, and self-service advertising. Talented people, too, add to the explosion that is Facebook; Kirkpatrick’s pages are populated with names like Steve Ballmer, Lawrence Summers, Larry Brin, and lesser-known others who’ve contributed to this social networking phenomenon. Kirkpatrick also keeps his superlatives in check, weaving stories about Zuckerberg and his cadre while clearly showing the warts as well. An intriguing, almost participatory, read. --Barbara Jacobs
Review
"David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise" Observer "Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power. You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity" Scotsman "A well-reported account of the first six years of one of the most important companies on earth" Financial Times "Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg" The Economist "A compelling account of the origins and prospects of the social networking giant" The Week
Most helpful customer reviews
2 of 2 people found the following review helpful.
Inside View Shows The Forming Of Facebook
By William P Ross
The Facebook Effect provides an insider's view of what Facebook was like in the early days. One of the most interesting aspects of the story is how uncertain the success of the company was. At many points it seemed like the company bordered on the line of crisis, but Zuckerberg and his team were able to adapt and handle the challenges.
The book is engaging as it tells the story. One of the more interesting stories was when one of the original owners of Facebook decided to not pay the bill for the Facebook servers. Tensions around this event ran high and the company was fortunate to survive this event unscathed.
It seems this is the only novel which was granted behinds the scenes access to the actual story and provides some insight to Zuckerberg's thought process.
I found the parts about the impact of Facebook on society to be less impressive as many of the insights seemed like common sense to me. It would have been nice to see more analysis of the role Facebook plays in society. Although it appears the goal of the book was to focus on the Facebook story.
1 of 1 people found the following review helpful.
Detailed history, without enough emphasis on "effect"
By Megan B
"The Facebook Effect" by David Kirkpatrick divulges an immense amount of information of all aspects of Facebook, including its birth, growth, struggles, and visions. The author aims to present an unbiased story of how Mark Zuckerberg's company has been completely changing the world since its very beginning.
He begins his story by explaining the current use of Facebook and its vast usage among countries for political and cultural events and issues, using an extremely radical story of FARC in Columbia. He goes on to explain (in entirely too detailed of description) exactly how Facebook emerged, struggled, grew, and triumphed. Most of the history I had recalled from "The Social Network," so it seemed like it took too large of a portion of the book. He quotes many numbers and employees that readers are really not so interested in, and soon forgot after the page was turned.
He goes on to talk about the future of Facebook and how the company is evolving as a whole for far too small a portion of the book. In my opinion, for this book being about Facebook's effect, it spends far too little time actually talking about how it is currently changing our world and also how it is expected to continue to change our future. Instead, he dwells for slightly too long on details and amusing anecdotes of Zuckerberg's peculiar behavior.
For most of the book, the author is arguing for his readers to realize the greatness within Mark Zuckerberg and all he has done for us with Facebook. It deemphasizes some of the big squabbles and lawsuits he has encountered from his early behavior. It appeared as if he was being slightly biased toward Mark's view of everything versus the views of his employees, friends, foes. It almost seemed as if the author did not fully try to get an unbiased opinion as he aims for. For example, his comment about the Winklevoss twins' lawsuit nonchalantly says "I guess we will never know." The author should know and take time to get their side of the story, or else I will just have to assume "The Social Network" was the most accurate.
However, Kirkpatrick does an excellent job of portraying the "real life Mark." He was a CEO before he was a legal drinker and therefore bound to make mistakes. Older, more experienced companies were slightly perplexed by Mark's actions and that affected the way they handled this young CEO. One confused senior executive quotes "Either this guy is being very strategic... or he's just got his sandbox and he's playing in it." The way the author depicted Mark and his "tee-shirt, shorts, and Adidas flip-flops" really gave you the picture of the adolescent, yet focused atmosphere he lives in. He was also awkward, introverted and stubborn and that was reiterated over and over within these pages.
The ideas proposed for the future of Facebook, however, I found extremely intriguing. While some did seem quite far-fetched like that "Facebook "credits" (virtual currency)...[could] begin operating as a truly global economy", and some caused the wheels of potential to turn inside my brain. He brought up many different points that made me worry slightly about my privacy on Facebook in the future, but also about the amazing possibilities that may be possible due to social networking. One amazing (and frightening) example Kirkpatrick proposes is of "our GPS having the ability to recognize a name and connect to your Facebook profile and find your house." Crazy right? It will probably one day be possible, but am I then going to put my address on my profile for the world to find my house? Probably not.
The author makes a great case for why Facebook was so successful: Zuckerberg dedicated his time to his users happiness over monetary value. He states over and over again how it was about the users' experience and wanted to avoid ads, and that he didn't care about monetization. I think his dedication to this philosophy was one of the biggest reasons it lead to huge success. Even to this day, the advertising is limited to the bottom-right side, and embedded in the News Feed by companies we follow. However, it is ironic how Kirkpatrick comments on how Zuckerberg wanted to remain in control, and that he would only possibly start to lose that control if Facebook went public, and only a year or so later the company had gone public.
Though I have some critical views on "The Facebook Effect," overall it was an extremely interesting book that opened my eyes to the realities of Facebook and all that had happened even before I joined the site in 2007. It gave too many numbers, costs, and names to remember, but the overall point and message was clear and caused me to change my overall view of Facebook. It has thoroughly earned my respect even more so than it had. Facebook has fought hard to become the company it is today and it is definitely due to the way Zuckerberg handled his business, even if his colleagues did not all agree. I will most definitely be looking out for future evolutions of Facebook, and how users, like myself, react to them. There are likely to be more significant political and social effects as Facebook spreads even larger globally. We should all be looking out for Facebook and its proposed eventual world domination.
4 of 4 people found the following review helpful.
Not what I expected
By anonymous
This book reads like a celebration of the "genius" of Mark Zuckerberg. What I was looking for was a balanced analysis of "the Facebook effect" as in how Facebook and other social media have changed the way people interact and how society views issues like privacy. Instead, this book is a history of Facebook that paints an extremely charitable picture of Zuckerberg and glosses over serious issues such as privacy in short single sentences sprinkled sparingly across the chapters.
While I appreciate the writing style, I would not recommend this book to anyone with a critical mind.
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