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Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life, by Phil Fragasso
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You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
- Sales Rank: #1525784 in Books
- Published on: 2008-07-28
- Original language: English
- Number of items: 1
- Dimensions: 8.80" h x 1.00" w x 5.75" l, .95 pounds
- Binding: Hardcover
- 304 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Just some blog entries regarding how a rainmaker should think and act while bringing in the business.
By Jeff Lippincott
I liked this book. It didn't set my world on fire. But it was a quick and easy read. And it seemed to cover how a rainmaker should think and act while trying to bring in the business. It had the following 7 chapters:
1. Make rain while the sun shines
2. Be brand-focused [1-8]
3. Be strategic [9-16]
4. Be tactical [17-27]
5. Be customer-focused [28-36]
6. Be competitive [37-43]
7. Be hardwired [44-52]
Like another book I read and reviewed today, this book felt like it was a compilation of blog entries. 52 to be exact. Some people might like a book written that way. But I like a book a lot better if it is built with 7 to 12 solid chapters that are not split up too much. Accordingly, this book wasn't anything special to me.
The other thing about this book that dropped it from a 5-star rating was it was so common-sensical. Rainmakers are marketers. And marketers if they are any good devise a sound marketing plan and then they follow it. If they do this, then they are brand-focused, strategic, tactical, competitive, and hardwired. And in writing the marketing plan they had to be customer-focused or they would not have been able to create a plan that was worth more than 2 cents.
Don't expect this book to be a rainmaker's guide to marketing tools and techniques - it's not. But if you already know what tools and techniques work in your industry, then this book can probably help you devise a pretty good marketing plan using those tools and techniques. 4 stars!
0 of 0 people found the following review helpful.
Educational, yet entertaining. Easy to read, digest, and implement
By Sara Bonert
Marketing For Rainmakers is a great book for both experienced and novice marketers alike.
For one who has been in the marketing business for years, the book helps you approach known techniques from a different perspective. And for those new to marketing, Phil uses a formula in each chapter to make the book easy to understand, digest and most importantly- implement. He first introduces a concept, then illustrates the concept and how it relates to marketing, and finally gives real life examples of how you can implement the concept introduced immediately into your business.
I liked the format of the book, which is divided into 52 short chapters, full of colorful examples of the author's points delivered in a straight forward, yet humorous style. My recommendation would be to read the book through once to get a general overview to being a Rainmaker marketer. But then, keep the book at your desk and focus on implementing a concept in a chapter each week (book is conveniently has 52 chapters or 52 Rules of Engagement).
Phil's book will help you see that there are marketing lessons to be learned all around you that can be applied to your specific industry. The book will help you get in the frame of mind to look at things in ways that your competition traditionally hasn't, and then act with this new-found insight and perspective. And while reading this book, you'll not only get educated, you'll also be entertained.
0 of 0 people found the following review helpful.
We are ALL Marketers - its time we realize this!
By Richard Kendrick
Over the years, Marketing has continued to become a more and more elusive and mysterious profession. Seemeingly relegated to the biggest and most cash rich of the Fortune 500, when asked what Marketing is, most of us would point out multi-million dollar advertising campaigns, powerful tag lines and logos, or high paid spokespeople and sports sponsorships.
Fragasso gets our heads out of the sky and makes us realize that we are all Marketers. Whether you are a Lawyer looking for new clients, a restaurant owner looking to fill your tables, or a college grad looking for your first job - this book is a must read.
The book is a quick and easy read - it can be read in one sitting or in quick easily digestable chunks. Fragasso walks readers through 52 easy ways to become a Marketer of "Brand You". The steps are quick to read, easy to understand, and most importantly - easy to implement right away.
A definitely worth while read.
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