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SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book's real-world focus with practical examples and case histories woven throughout the text. You'll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example. This edition's conceptual frameworks are strengthened with additional teaching concepts, and best practices are emphasized. The authors provide a variety of social media initiatives to help you keep up with the latest developments and enable you to weave current social media marketing campaigns and developments into your course. Prepare your students for today's ever-changing world of social media marketing with this winning book and package that are easy for you to modify for your needs.

• Sales Rank: #517996 in Books
• Published on: 2016-03-22
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .50" w x 8.40" l, .0 pounds
• Binding: Paperback
• 330 pages

About the Author
Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Jive Software, Puppet Labs, and Gates NextGen Open Source Courseware Grant. She has coauthored five textbooks, including the best-selling Internet Research Illustrated. In 2010, she created the first accredited social media marketing certificate in Washington State. She teaches search and social media marketing, as well as other related courses at Spokane Falls Community College. Melissa holds a B.A. in public relations and advertising from Gonzaga University, and an M.B.A. from Willamette University (expected in 2016). She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. Melissa has become a recognized authority on LinkedIn, and a sought-after speaker at conferences, such as InnoTech and ITEXPO. For more information, visit: www.linkedin.com/in/melissasbarker.

Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.

Nicholas F. Bormann holds a Ph.D. in economics at George Mason University). He received his undergraduate education at Gonzaga University, graduating with a B.S. in economics and a B.A. in political science, with a concentration in women's/gender studies. Dr. Bormann is a two-time recipient of the Albert Mann Award for intercollegiate policy debate and qualified for the National Debate Tournament four times, advancing to elimination rounds twice. A member of Omicron Delta Epsilon, the economics honor society, his 2010 paper on the effect of state minimum wage laws on unemployment was presented at the Spokane Intercollegiate Research Conference. For more information about Dr. Bormann, visit: www.linkedin.com/in/nfbormann.

Debra Zahay is Professor and Department Chair at St. Edward's University. Austin, Texas. She holds A Ph.D. in Marketing from the University of Illinois, an M.A. in Management from Northwestern University in Evanston, Illinois, a J.D. from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay researches how firms can facilitate customer relationships, particularly using customer information. Her current and recent research topics include customer information management for competitive advantage; information use in new product development and, particularly, crowd-sourcing; data warehousing in CRM environments; email personalization and other aspects of interactive marketing. Some of the journals in which she has published include Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Journal of Advertising Research, Journal of Business and Industrial Marketing, Journal of Interactive Marketing, Interactive Marketing, Journal of Database Marketing, and in the working paper series for the Marketing Science Institute. She has presented her work at numerous academic and practitioner conferences. Dr. Zahay's prior teaching experiences include North Carolina State University in Raleigh, North Carolina, and DePaul University in Chicago, Illinois. Dr. Zahay has been the President of her own database and relationship management consulting firm since 1993 and has extensive experience helping companies identify and develop customer relationships. Her prior business experience includes senior marketing management responsibilities at MCI Telecommunications and Dun & Bradstreet. She has also served as a Vice President on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Chicago Association of Direct Marketing.

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• Sales Rank: #13152753 in Books
• Published on: 1998-02-01
• Original language: English
• Dimensions: 1.56 pounds
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• 397 pages

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Here are simple step-by-step lessons in exactly how to lead a soul to Christ. They have been given in great soul-winning conferences all over America and have made many average Christians into amazingly effective soul winners.

• Sales Rank: #1298872 in Books
• Published on: 1980-01
• Original language: English
• Number of items: 1
• Dimensions: .16" h x 5.19" w x 7.65" l,
• Binding: Paperback

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• Sales Rank: #3356010 in Books
• Brand: Brand: Mokelumne Hill Pr
• Published on: 1966-12
• Original language: English
• Dimensions: 8.50" h x 5.75" w x .50" l, .55 pounds
• Binding: Paperback
• 190 pages

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Dr. John Dee, Queen Elizabeth I’s court advisor, was the foremost scientific genius of the 16th century—promoting mathematics and astronomy, and laying the foundation of modern science. He also made advances in navigation and optics that would put England on the map as the foremost imperial power in the world—Dee, who signed his letters to Elizabeth “007,” even invented the idea of a “British Empire.”

So why have we never heard of this crucial figure in the history of science and geopolitics? Because Dee spent the second half of his career attempting to construct a religious and scientific method for contacting angels. With the help of a disreputable, criminal psychic named Edward Kelley, he succeeded—spending ten years communing with beings he believed to be the very angels and archangels of God, who gave him the keys to Enochian, the language that mankind spoke before the fall from Eden. But that was only the start—the angels would use Dee and Kelley as agents to establish a New World Order that they hoped would dominate the entire globe.

The Angelic Reformation is the truly stranger-than-fiction story of a man who dared to storm heaven—a tale of high magick and high adventure in Elizabethan times. This short but information-packed ebook provides an overview of Dee’s life and Work, piecing together the many activities of one of the most aberrantly intelligent men of the second millennium—and the plan of the angels themselves to reform humanity.

• Sales Rank: #469883 in eBooks
• Published on: 2015-01-25
• Released on: 2015-01-25
• Format: Kindle eBook

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2 of 2 people found the following review helpful.
I especially liked the section on pre- and post-rational thinking
By David
Louv provides perspective on the time period, it's mindset, and makes stimulating connections to other “channeled” work, modern science/scientists, British history and modern magical traditions. I especially liked the section on pre- and post-rational thinking, or the pre/trans fallacy! Some of the credit given to Dee in the last section seemed far-reached, but not at all impossible to be fair. I would have liked a lot more detail on Dee's sessions and the Enochian language, but I would still recommend this to anyone researching hermetics, history of western magic, etc., as a quick and informative read.

1 of 1 people found the following review helpful.
Awesome work about the arguably most influential man in modern history!
By Stein Himsett
Let me preface this by saying that I am a huge fan of Jason Louv's writing and have been since Generation Hex. He is the only author I would place side by side with Robert Anton Wilson (my favorite author of all time), so there's that. You know my bias going in.

The Angelic Reformation: John Dee, Enochian Magick & the Occult Roots of Empire is about Queen Elisabeth I's court astrologer, Dr. John Dee and his influence on the modern world and the western Magickal/Esoteric tradition. Louv (it seems to me) comes at this from the perspective of somone well versed in the western magickal tradition, both in theory and practice, and therefore lends a unique perspective to Dee's life and work. This is because a lot of occult writing and concepts will not make a lot of sense unless one has explored them in practice and so developed an occult bullS*** filter and an understanding of "twilight language".

Like Giordano Bruno, Dee was a man both of science and of spirituality/mysticism/magic. He was one of the last great explorers and scholars to straddle the line between the spiritual and the profane before the schism of "enlightenment" and was one of the most (if not the most) knowledgeable men of his time, basically knowing most of what that could be learnt through books and academic study. Dee influenced the forming of the British Empire, the dissemination of mathematics to the common people of Britain and many other achievements, but none as weird as that of Enochian magick, received through the magickal workings of Dee and Edward Kelley.

This book also explores how John Dee and his many important contributions to western society and historical trajectory (read: the British Empire) have mostly been expunged from the historical records for political and fundamentalist religious reasons (which is always good for suppressing information).

I wholeheartedly recommend this book to anyone interested in the occult, John Dee or just history in general. Git u one!

Any inaccuracies in this review should reflect my ignorance and not be laid at the feet of the author.

1 of 1 people found the following review helpful.
The language of Angels
By Kindle Customer
An informative and enjoyable journey to a dimly perceived European era and an opening into an alternate view of history. A succinct and fun biography for those interested in the lives of influential occult personalities.

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[C460.Ebook] Ebook Download Reason and the Sacred: Handmaiden of Faith & Ancient Ethiopia, by Tedla Melaku Worede

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"Reason and the Sacred" alludes to the relation between Philosophy and Sacred Doctrine, and between reason and faith, considering both as faculties of the human psyche, one not negating the other vis-�-vis the immanent reaches of the psyche as to its purpose, but one enhancing the other in the perfection of each's domain. Faith is thus not antithetical to reason except if employed on the domain of the latter, to attain certainty and experience truth. The latter part of this compilation, namely Book III, includes "Ancient Ethiopia: Gold beneath Wax," an essay on the history of conceivably the oldest civilization, following a meditative and intuitive writing on faith, contemplation and mystic spirituality, and a religio-anthropological and historical essay about the ancient Church of Abyssinia.

• Sales Rank: #1772199 in Books
• Published on: 2015-12-14
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .61" w x 6.00" l, .86 pounds
• Binding: Paperback
• 244 pages

About the Author
Tedla M. Worede is an Ethiopian theistic philosopher of the Orthodox Christian faith who was born in New York City, has lived in Ethiopia's capital city, Addis Abeba, traveled in Europe, and wrote this compilation when residing in Denton, Texas, where he studied and earned his bachelor's degree in Philosophy, and Social Science, at the University of North Texas. He studies Philosophy from a wide and multicultural approach, and considers the relation between mystic Religion and Philosophy in his writing, as well as unconventional insights in ancient History. He knows at least three languages and reads classical Ethiopic, an ancient sister language of Arabic, Hebrew, Aramaic and Akkadian, in which many important and unique historical and ancient biblical texts, some untranslated, have been preserved. His writing is influenced by the French language, in which he is fluent, and his ideas are cultivated by Afro-Asiatic linguoconcepts. His father is the Right Livelihood Award laureate and scientist, Dr. Melaku Worede.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great !
By Beza Berhane
As I was meticulously taking notes from the book to accurately explain my thoughts on each passage , I noticed it would take me more than a dissertation paper to explain all of it. I may have separate reviews based on each book embedded when I finish (I'm on the last book).
Overall Tedla's book is extraordinary in a sense that a reader can learn a lot about philosophical theories and the Ethiopian Christian Orthodox faith .
It's lineage to Hebraist practices and the amount of information Tedla put out to explain his ideas and convictions is impressive.
The first two parts of the book are more academic . The reader should expect more formal writing and lots of references to some claims which is always great. The last part is devoted to the Orthodox faith which Tedla is very familiar as a devoted practitioner himself.
For a first-time self publishing author at such a young age, I would say Tedla did very well . Some paragraphs and sentences however appear long and the structures have pushed me to lose track of the author's train of thoughts . Understandably , this is his first book , I'm hopeful his next work will be much better polished.
I've learned a lot . Although I'd like to say more(maybe will) , I'll let the reader experience a journey of intellectual insights and great topics of discussion among the reasonable and the faithfuls.
Beza

0 of 0 people found the following review helpful.
This book is very deep! It gave me exhilarating ...
By Tserha Petros
This book is very deep! It gave me exhilarating experience took me to a path that never came in my mind. "Religion & Philosophy. Most importantly I am very proud of him for putting together the history of my country religion! Thank you. Hope and pray that you will be a superb writer.

0 of 0 people found the following review helpful.
Great work! The depth in philosophy and language had ...
By Amazon Customer
Great work! The depth in philosophy and language had me reading pages over more than once. Impressed by this young man looking forward to more.

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• Sales Rank: #5625510 in Books
• Published on: 2007-12-23
• Released on: 2007-03-23
• Original language: English
• Dimensions: 9.00" h x 6.00" w x 2.25" l,
• Binding: Library Binding
• 600 pages

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CONTENTS of STATISTICS WITHOUT TEARS

Introduction.
How to use this book.

1. Statistical inquiry.
Making sense of experience.
What is statistics?
Descriptive and inferential statistics.
Collecting a sample.

2. Describing our sample.
Statistical variables.
Error, accuracy and approximations.

3. Summarizing our data.
Tables and diagrams.
Central tendency (averages).
Measures of dispersion.

4. The shape of a distribution.
Skewed distributions.
Introducing the normal distribution.
Proportions under the normal curve.
Comparing values.

5. From sample to population.
Estimates and inferences.
The logic of sampling.
A distribution of sample-means.
Estimating the population-mean.
Estimating other parameters.

6. Comparing samples.
From the same or different populations?
Significance testing.
The significance of significance.
Comparing dispersions.
Non-parametric methods.

7. Further matters of significance.
One- versus two-tailed tests.
z-tests and t-tests.
Comparing several means.
Comparing proportions.

8. Analysing relationships.
Paired values.
Three kinds of correlation.
The strength of a correlation.
The significance of a correlation coefficient.
Interpreting a correlation coefficient.
Prediction and regression.

Postscript.
Review.
Caution.

Bibliography.

Index.

• Sales Rank: #5674669 in Books
• Published on: 1981-01-06
• Released on: 1981-01-06
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 1.00" h x 1.00" w x 1.00" l,
• Binding: Paperback
• 208 pages

About the Author
Derek Rowntree has qualifications in Economics and Education as well as a higher doctorate awarded for his contribution to developing open and distance learning. He has worked in industry as well as in schools, colleges and universities in the UK and abroad. For some years, he has been Professor of Education Development at the Open University, where he takes particular interest in vocational education.

Most helpful customer reviews

3 of 3 people found the following review helpful.
If only.....
By Claire Bear
This book really helps with basic statistics, but it's not going to take all you troubles away. Having said that, I am less scared of quantitative projects and SPSS as a result of reading it, but still sobbing in my Kleenex every time I have to do it....so there.

2 of 2 people found the following review helpful.
Excellent
By Amazon Reader
The idea is excellent, explaining statistics by focusing on concepts rather than calculations. Unfortunately, it is no easy read. A drawing showing how the phenomenon, the population, the sample and the model are related would have made a wonderful book even better. Otherwise excellent in all aspects.

1 of 1 people found the following review helpful.
Relates stats to real life
By littleeve
If you are statistics-phobic you will learn what you need to know and actually enjoy the process.
Great little book provides the basic information in real life terms.

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Manifesto of New Realism (SUNY series in Contemporary Italian Philosophy), by Maurizio Ferraris

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Retraces the history of postmodern philosophy and proposes solutions to overcome its impasses.

Philosophical realism has taken a number of different forms, each applied to different topics and set against different forms of idealism and subjectivism. Maurizio Ferraris’s Manifesto of New Realism takes aim at postmodernism and hermeneutics, arguing against their emphasis on reality as constructed and interpreted. While acknowledging the value of these criticisms of traditional, dogmatic realism, Ferraris insists that the insights of postmodernism have reached a dead end. Calling for the discipline to turn its focus back to truth and the external world, Ferraris’s manifesto—which sparked lively debate in Italy and beyond—offers a wiser realism with social and political relevance.

“In the new atmosphere of Anglophone continental thought, realism is not just a viable option but is arguably home to the most promising innovations of our time. Ferraris will serve as a welcome new influence.” — from the Foreword by Graham Harman

• Sales Rank: #1597453 in Books
• Published on: 2015-07-02
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .31" w x 6.00" l, .45 pounds
• Binding: Paperback
• 124 pages

Review
In the new atmosphere of Anglophone continental thought, realism is not just a viable option but is arguably home to the most promising innovations of our time. Ferraris will serve as a welcome new influence. from the Foreword by Graham Harman"

About the Author
Maurizio Ferraris is Full Professor of Philosophy and Director of the Laboratory for Ontology at the University of Turin, Italy. His books include Goodbye, Kant! What Still Stands of the Critique of Pure Reason, also published by SUNY Press. Sarah De Sanctis is a PhD candidate in contemporary forms of realism in literature and philosophy at the London Graduate School and a translator for the Department of Philosophy at the University of Turin.

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SpringerBriefs present concise summaries of cutting-edge research and practical applications across a wide spectrum of fields. Featuring compact volumes of 50 to 100 pages (approximately 20,000- 40,000 words), the series covers a range of content from professional to academic. Briefs allow authors to present their ideas and readers to absorb them with minimal time investment. As part of Springer’s eBook collection, SpringBriefs are published to millions of users worldwide. Information/Data Leakage poses a serious threat to companies and organizations, as the number of leakage incidents and the cost they inflict continues to increase. Whether caused by malicious intent, or an inadvertent mistake, data loss can diminish a company’s brand, reduce shareholder value, and damage the company’s goodwill and reputation. This book aims to provide a structural and comprehensive overview of the practical solutions and current research in the DLP domain. This is the first comprehensive book that is dedicated entirely to the field of data leakage and covers all important challenges and techniques to mitigate them. Its informative, factual pages will provide researchers, students and practitioners in the industry with a comprehensive, yet concise and convenient reference source to this fascinating field. We have grouped existing solutions into different categories based on a described taxonomy. The presented taxonomy characterizes DLP solutions according to various aspects such as: leakage source, data state, leakage channel, deployment scheme, preventive/detective approaches, and the action upon leakage. In the commercial part we review solutions of the leading DLP market players based on professional research reports and material obtained from the websites of the vendors. In the academic part we cluster the academic work according to the nature of the leakage and protection into various categories. Finally, we describe main data leakage scenarios and present for each scenario the most relevant and applicable solution or approach that will mitigate and reduce the likelihood and/or impact of the leakage scenario.

• Sales Rank: #4017751 in Books
• Published on: 2012-03-16
• Released on: 2012-03-16
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .23" w x 6.10" l, .34 pounds
• Binding: Paperback
• 92 pages

Review

From the reviews:

“‘Springer Briefs’ is a series of short books to help information and communications technology (ICT) professionals learn about new or unfamiliar technologies. This work is from that series, providing an introduction to the detection of corporate data loss and leaks. … the book amounts to a good, concise brief for quickly coming to grips with the basics of protecting corporate data from leakage and loss. … There is a good table of contents and a thorough list of references.” (David B. Henderson, ACM Computing Reviews, September, 2012)

From the Back Cover

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1 of 1 people found the following review helpful.
Bundle of articles
By I. Kleiner
Bundle of articles in DLP thematic. Not very deep but sufice for start.
If you DLP expert this book is unnecessary

0 of 0 people found the following review helpful.
Good read
By Randy
Very good book. I plan to implement many of these ideas soon. The portion on Honey tokens was particularly interesting.

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A Survey of Data Leakage Detection and Prevention Solutions (SpringerBriefs in Computer Science), by Asaf Shabtai, Yuval Elovici, Lior Rok PDF

A Survey of Data Leakage Detection and Prevention Solutions (SpringerBriefs in Computer Science), by Asaf Shabtai, Yuval Elovici, Lior Rok PDF